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7 Industry Secrets to Maximize Your Profit
You might find it helpful if we shared some information containing real industry facts and secrets to review. There's also some additional reading material that could help you put SERIOUS $$$$$$ into YOUR pocket at the closing table!
7 Keys to Selling for Maximum Profit
- 3 Most Important Pieces- Price, condition, and marketing will be 95% of the reason whether or not your home sells (Which of these areas do you feel strongest in? Which are you unsure about?)
- Do not overprice- Overpricing will all but guarantee that your home will NOT sell. When in doubt, go lower on list price. If you're pricing aggressively for maximum dollar, then you for sure better be able to clearly justify why your price is higher than average!
- Research your competition and make sure your home shows better and/or is priced better (What are other sellers in your area doing? That's who you need to beat out!)
- Be accessible, because you never know who your next buyer will be (buyers often want to see a property when they want to see it)
- Be transparent- Over 75% of all real estate related lawsuits are due to non-disclosure (don't be afraid to seek legal counsel when you're unsure). DISCLOSE, DISCLOSE, DISCLOSE!!
- Don’t take it personally- You have to remove as much emotional attachment from your home as possible. The more objective you can be about your home, the more likely you are to sell it
- Be realistic- The most important thing to keep in mind is that you must remain realistic with your expectations. If you're not, then you'll be dooming yourself for failure and disappointment right from the start.
How Much Do You Value Your Money?
Contrary to popular belief, selling a home for top dollar is neither a cheap nor an easy task, which is why roughly 50% of homes listed with an agent FAIL to sell. A very large number of agents in the industry will mislead you and over-promise results they can’t possibly hope to deliver. Oftentimes, it's not done out of deceit but out of ignorance. Very few agents have any type of system that goes beyond photos and putting a property on the MLS. This is a TERRIBLE disservice to you, the consumer.
It frustrates me each time I speak with a disappointed seller who's had a bad experience with an agent. This is the #1 reason why people choose to go FSBO. Your best chance to sell your home for MAXIMUM dollar is when you first put it onto the market. Don’t squander this opportunity by choosing an agent who’s using outdated, cookie cutter tactics that are going to cost YOU money at the closing table.
Truthfully, in this market, you can actually sell your home all by yourself. The reality is that you're probably going to leave an extra 6% -12% of YOUR cash in the pockets of the buyer and the buyer's agent. National statistics show that FSBO sellers NET an average of 2%-8% less than they'd net from hiring an average agent to do the job for them. You'd stand to lose even more by not hiring an exceptional consultant like myself who knows what it takes to extract maximum dollar from any situation. Do the math. What could you do with an extra 6%-12% CASH in YOUR pocket after your home sells?
In the scope of delivering world class value to our clients, I have created an all encompassing, proprietary 8 step marketing system called the Sellers' Advantage Plan.
I can GUARANTEE that you have not seen a more thorough, client friendly, and results oriented system than this one regarding doing what it REALLY takes to put a HUGE check in YOUR pocket at the closing table.
I'm not going bait you and switch you with promises of “bringing a buyer.” I'm also not going to pressure you to list your home with me. Listings cost me A LOT of time, energy, and money that I will ONLY recover when your home sells for top dollar. When we do business, then we either both win, or we both lose. That's how a partnership works, and that's what we'd be. There's no victory if it's only one sided.
The wisest financial decision you can make regarding selling your home is meeting with me for a zero risk consultation to discuss a custom tailored strategy for your unique situation. Why would you settle for anything less???
Your Dallas Contemporary/Modern Specialist,
-Rawlins G.
Contact Us to set up a personalized seller's consultation.
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Real People, Real Stories ...
- My wife and I are beyond lucky we found such a patient and well rounded agent like Rawlins. No question was left unanswered as he explained the entire process from start to finish. We visited multiple houses and at no point did he come off as wanting to find a quick sale. He helped us look for the home that would be right for "us"! No matter how many times he had to drive across town to meet us, his friendly attitude and level of professionalism showed the entire time. At times it seemed like he was more than an agent doing his job, he seemed like a real good friend in the business who was looking out for us to make sure we got the best deal that would work both for our future family and our pocket. So if you're renting like we were and are now ready for home ownership, I would highly recommend letting Rawlins and his team help you find your future home!!! Johnny A., Grand Prairie, TX
- I'll admit I can be very picky with the location and type of home I was looking for. So that, on top of a very competitive market made it seem impossible to find the perfect home. I was becoming overwhelmed, but Rawlins was always very flexible with his time and made it possible to view the homes with me. He always answered his phone and stayed in good communication the entire day no matter the time. When I least expected it, we found the home that made perfect sense for my family and a purchase I was truly proud of! They say patience is key, and it is true! Thank you Rawlins!! Lucy, Grand Prairie, TX
- Rawlins was great!! He was always there when we called and helped us find out perfect home!! I know I can be a bit difficult at times, he helped to calm me down under high stress and remained professional. I definitely recommend him ESPECIALLY for new home owners. Adam & Candus, Desoto TX
- Rawlins is a great agent to work with! He was available any time we had questions or concerns and kept us informed through the entire buying process. He took the time to go over what we wanted in detail, the location and the price range and helped us find exactly what we were looking for. He made us feel very secure and excited about buying our home. Joe & Patty, Palmer TX
- Rawlins helped navigate a seriously moving market and provided background information to make an accepted offer twice over. The first offer failed in spite of Rawlins' work. He did a great job looking after my interests in the face of inspection and appraisal problems. Then once that deal was clearly not going to be successful, he made plans and redoubled efforts to get another accepted offer and purchase. William, Arlington TX
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